Half Machine records - branding

Half Machine Records Branding

The brief was to brand an electronic Label. They have deep roots relating to the Electronic music scene and wanted something that was based in this area, but they wanted it to be current and fresh.

This led to a hand drawn logo with a mixture of stark robotic font. To create a mixture of man and machine. The colour scheme was created to have stand out on social platforms and something that could make the branding stand out when promoting new releases.