Macmillan Cancer Support - icon design

The brief
The brief was produce a bank of icons that could be used across the brand, infographics and digital elements. But still had to keep the feel and look of Macmillan icon branding throughout refreshes and tweaks. 

The creative solution 
This is one of my favourite projects from my time working for Macmillan. Working as a group we came up with a solution of using the iconic headline font as a template. The icons were created by deconstructing the headline font to make the icons, simple but very affective.

They have become a part of Macmillan’s most recognisable assets and remain in the newly refreshed branding.